Red Dirt Trading Company
Western lifestyle retail, developed for The Railhead district.
Red Dirt Trading Company is the retail brand of The McCleery Organization, being developed as the western lifestyle store of The Railhead at New Hope. It is designed to offer apparel, gifts, and curated goods that carry the character of the district, giving guests something to take with them and giving the venues around it a consistent, well-made expression of the Railhead identity.
The Experience
Western apparel and goods
Designed around a considered apparel selection with western character, chosen for quality and wearability rather than novelty, and intended to hold up well beyond a single visit.
Gifts, keepsakes and provisions
A gift and keepsake assortment is planned for visitors, event guests, and travelers, curated so that each item reflects the character of the district rather than generic souvenir merchandise.
Merchandise tied to the district
Merchandise tied to the venues of The Railhead at New Hope is planned, developed alongside those brands so that the district presents one coherent, well-considered identity across every storefront and stage.
Curated makers and partners
Intended to feature selected regional makers and partner brands, reflecting the organization's commitment to strategic partnerships and to the communities in which it develops.
Its Place in the Organization
Red Dirt Trading Company operates as an independent company under The McCleery Organization and serves as the retail expression of The Railhead at New Hope. It is designed to extend the district visit, to support neighboring entertainment and dining venues, and to carry the Railhead identity beyond the property itself.
Red Dirt Trading Company is currently in development as part of The Railhead at New Hope, with merchandise programs and store details to be announced.
Regional makers, brands, and suppliers interested in working with the district may write to vendors@mccleeryorg.com.